Will ways of Undercover Marketing Ever Rule the world?

  

You might have heard of various types of marketing that helps any company, firm Or big business houses to emotionally connect with their target audience and also to reach a large number of people in order to make their brand acknowledged by everyone. Just as the different types of marketing are used to reach people out there we will be talking about Undercover marketing which is very prominent style of marketing which eventually involves introduction of a new product or a service of a company to the consumers in a way that does not looks like Or seems that they are advertising their product. It is basically a more broader method of stealth marketing where the Agents of the company looks like a normal or regular person or individual and they present and display the products to others who are unknown of the marketing push. 

Who uses Undercover Marketing? 

Yes, this is first question that arises in the minds of people and readers that who uses the techniques of undercover marketing. So there are mainly two types of markets who uses this type of strategies. Firstly, the small companies who has a very limited Advertising budgets for their advertisement of their product and secondly, the large and big business houses who want to generate buzz for a product ahead of a more traditional  marketing campaign. 

The two most important merits of undercover marketing are said to be it's lowest cost an it's Strongest ability to create a Very amazing word of mouth marketing where one customer recommends the product they used to other person.

Why it is Important? 

Undercover marketing aims to target and influence the buying behavior and how customer decides to buy the product without any manipulation in the decision of him or her buying the product.  Undercover marketing is also known as   buzz maketing , guerrilla marketin and stealth marketing. 

Some Examples of Undercover Marketing? 

As We Have understood the whole Concept of undercover marketing now let's take some examples of Undercover marketing which can make you easily connect with idea of this type of marketing. 

You might have seen tha depending on the budget of a company, they have even used celebrities and various film actors to help them to promote and make awareness of their product.  We can see this scenario Often with shoes and athletes. A shoe making company will give some high-profile athletes or Cricketers their most premium designed shoes to them  to wear both before and during the launch of the new product. 

Undercover marketing doesn’t always have some prominent actors, Athelets or celebrities to work with them. This can be shown through another example of a  new pet store who employs a few pet enthusiasts to visit pet related community events around town and find ways to casually bring up the new store. Talking about the store in a positive light can help build credibility and awareness.

So this is all about the  undercover marketing and if the businesses use this type of marketing in the right and appropriate way they can also rule the market and entire market in the world.